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SEO and Internet Marketing Books
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Very good book that provides an indepth look at Search Engine Marketing.
Starts with the basics of how a Search Engines index the web and then extrapolates on how to use that knowledge to your advantage in design a search campaign.
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
This book provides a good overview on developing, and maximizing search engine advertising campaigns. Published in 2004 the fundamentals of campaign development are still applicable, although an update would be helpful.
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SEO Book - A New Chapter Every Day...
A wide ranging ebook on all things search engine optimization and marketing. It is constantly updated and comes with access to a good number of SEO tools and tips. Although a bit on the expensive side at $79 – it is a great resource to have at your fingertips.
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Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines
The good thing about this book – and unfortunately the quality that makes it dated the instant that it is published – is the detailed listing of Search Engines and their Pay-Per-Click programs. The book also provides advice and insight on how to optimize your PPC campaigns for maximum return.
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Don't Make Me Think: A Common Sense Approach to Web Usability
One of the classic books on website design. Its light and lively approach to the topic makes for an easy read – but don’t be fooled – the information provided is right on topic.
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Designing Web Usability : The Practice of Simplicity
A fairly dense book on web usability. Loaded with examples of good, bad, and ugly site design.
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Web Design in a Nutshell: A Desktop Quick Reference
A great wide ranging resource for all (most) items related to web design. More of a nuts and bolts approach to the topic versus the design and usability of the previous books. A great book that should have a large number of “dog eared” pages.